Every great brand has a story, and Type Eh is no exception. What started as a passion project in Winnipeg, Canada, has grown into a lifestyle brand that celebrates adventure, fitness, and the great outdoors. From bike rentals to apparel, Type Eh is built on a simple mission: to encourage people to get outside, move their bodies, and embrace the natural beauty of Canada.
The Local Roots of Type Eh
In 2020, Winnipeg native Steven Maxted, an avid cyclist and runner, decided to turn his love for fitness into something bigger. He launched Type Eh Bikes, a local bike rental service that made it easier for people to explore the outdoors. As the business grew, so did Steven’s vision.
By 2021, Type Eh expanded beyond bikes, introducing kayak rentals to meet the increasing demand for outdoor experiences. What started as a local initiative quickly resonated with Canadians seeking adventure, connection, and a deeper appreciation for nature.
From Rentals to a Canadian Lifestyle Brand
The turning point came in 2022 when Steven realized that Type Eh was more than just a rental service—it was a movement. He envisioned a brand that embodied Canada’s adventurous spirit and active lifestyle.
By 2023, Type Eh introduced its first collection of apparel and merchandise, featuring hoodies, sweatshirts, and other gear inspired by Canada’s outdoors. The response was overwhelming. Local and national customers embraced the brand, not just for its quality but for the values it represented—adventure, resilience, and a deep love for the Canadian landscape.
Why Type Eh is More Than Just a Brand
At its core, Type Eh is about community. Steven's journey has been shaped by his experiences working in the sports and fitness industry, from his early days at Adidas to launching his own business. But beyond that, it’s about bringing people together—whether it’s through a bike ride, a hike, or simply exploring your local trails.
As the brand continues to grow, Type Eh remains committed to its Winnipeg roots while expanding its reach across Canada. With plans to introduce more retailers and new product lines, the future of Type Eh is all about inspiring even more people to get outside and stay active.
Join the Movement
Whether you're cycling through your local park, hiking in the mountains, or enjoying a crisp morning run, Type Eh is here to keep you comfortable, stylish, and connected to Canada’s outdoor lifestyle.
Explore our latest collection and become part of the adventure. Shop now and bring the spirit of Canada with you, wherever you go.